Baozun Inc. ADR

Baozun Inc. ADR is a China-focused e-commerce and digital commerce services company that helps brands build and operate online businesses. Baozun provides end-to-end solutions across store setup, visual merchandising, digital marketing, customer service, warehousing, and order fulfillment, supporting branded sales on major online channels. The company also offers brand management services, working with apparel, electronics, home goods, beauty, fast-moving consumer goods, and other consumer categories. Its business is organized around E-Commerce and Brand Management segments, positioning Baozun as a service provider that connects brands with online shoppers and manages the operational complexity of retailing in China and across broader Asia.

Sector

Consumer Cyclical

Industry

Internet Retail

CEO

Mr. Wenbin Qiu

Employees

6,762

Headquarters

Shanghai, China

Website

www.baozun.com